Marketing

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Bot Battles: Getting Accurate Google Analytics Reports

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It was all so beautiful in the beginning. Your website went live. Then you set up Google Analytics and started checking your reports, getting great information about your customers, how they were using your site and where they were coming from.…

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Choosing a web designer

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If you’re thinking of updating your website – or building a brand new one – you may be feeling a bit overwhelmed. Do you do it yourself, using one of the DIY website tools like Wix or Weebly, or do…

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Trends in web design, plus more Google changes coming

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Website technology and design change fast. And as companies get a better sense of how people are interacting with websites (not to mention where and how they’re viewing them with mobile devices), designers are creating websites to match. Here are…

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How Do You Get More ‘Plugged In’?

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I’m still staggered by the closeness of the Adelaide business networks – there seems to be about one degree of separation between people! It’s an extremely connected city, which is great for referrals and networking.  The phrase “It’s not what…

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Omni-channel marketing

Tips for Improving Your Omni-Channel Marketing

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Have you been working on improving your website for mobile users? Fantastic. Now, what about improving your user experience across all devices and platforms? Today’s consumers are on the go, they do their homework online (probably on multiple devices) and…

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20 Years in Marketing: How Times Have Changed

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I’m celebrating 20 years in marketing. As you’ll see in my brand new video, I still love being in marketing; it’s a field that’s constantly changing and allows me to learn and grow every year. On that note, it’s astonishing…

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