Marketing Tips

Google My Business logo

What’s new with Google My Business and why does it matter?

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It’s no secret that when it comes to online search, Google is king. According to Net Marketshare, almost 75% of all search in 2017 was through Google – and they had over 90% of all mobile search. So, if your website…

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GDPR lock

How does the GDPR impact you?

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Disclaimer It’s unusual for me to start with a disclaimer, but on this subject I must. I am not a lawyer. I have compiled this information myself with the aim of providing my clients with the kind of practical, down-to-earth…

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Speech bubbles - testimonials

How to ask for testimonials

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Asking your clients for praise can be tough. (I’m British, so I should know!) I’ve lost count of the number of times my clients say they don’t ask for testimonials. In fact, I can literally see them cringing when I…

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Marketing trends - 2018

How marketing continues to keep us on our toes: Top trends for 2018

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I’ve worked in marketing my whole career and I still can’t believe how much it’s changed. Luckily, I love change.  And I love technology (can’t help it, being married to an Early Adopter)!  So, it won’t surprise you to know…

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Tablet used for content marketing

This is why you still need great content

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With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building…

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consulting word cloud

Being a better consultant

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I’m lucky enough to work with some amazing business owners in Adelaide. I consider myself in an extremely privileged position to be able to influence their thinking and what they’re doing in their businesses ­– and I really care about…

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Google Reviews logo

How to get more online customer reviews

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When customers look for a new business, product or service, where do they go? Online. They do some research.  Part of that research involves reading reviews and nearly 90% of consumers trust them as much as personal recommendations. Google also…

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marketing measurement

Measuring your marketing

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At the beginning of 2016, you created a marketing plan with ideas for all your campaigns, along with a budget showing what you would spend in each area so you could increase sales. Great! So now we’re nearing the end…

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Sponsorship opportunities

How to Assess a Sponsorship Opportunity

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Sooner or later, every business is approached with a sponsorship opportunity . . . and once you agree to one, you’ll find other organisations quickly knocking on your door with more chances to support conferences, fundraisers, community and charity events.…

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Infographic

Infographics: A quick, visual way to communicate

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Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or…

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