Posts Tagged :

Adelaide marketing

Should I buy an email list?

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A client recently asked me “Should I buy an email list?” They have a small email list of potential customers but want more as they expand their services.  You may be in a similar position, perhaps you’re a new company…

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Your data: is it time for some housekeeping?

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Your customer data is one of the most valuable assets your company has.  But from my experience of working with clients, data is often the biggest marketing headache they have too.   Being able to mail, email or phone people…

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Let’s get personal: Creating targeted email campaigns

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To be effective in marketing you must tailor your efforts to customers’ wants and needs as much as possible in order to build loyalty and increase the number of purchases from existing customers. For instance, let’s say a particular customer…

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20 Years in Marketing: How Times Have Changed

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I’m celebrating 20 years in marketing. As you’ll see in my brand new video, I still love being in marketing; it’s a field that’s constantly changing and allows me to learn and grow every year. On that note, it’s astonishing…

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