HTML | Breathe Marketing https://staging.breathemarketing.com.au We think, sleep, eat and Breathe Marketing Mon, 02 Nov 2020 08:27:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 Five internet marketing acronyms you need to know https://staging.breathemarketing.com.au/five-internet-marketing-acronoyms-you-need-to-know/ Thu, 07 Mar 2013 05:08:35 +0000 http://www.development.breathemarketing.com.au/?p=608 Internet marketing comes with its own set of terms and phrases which are often used by marketers and designers, as well as acronyms which can be confusing when tossed around in conversation. Here are five important and often-used internet marketing acronyms you should be familiar with: 1) PPC – This acronym stands for pay-per-click, and […]

The post Five internet marketing acronyms you need to know first appeared on Breathe Marketing.]]> Internet marketing comes with its own set of terms and phrases which are often used by marketers and designers, as well as acronyms which can be confusing when tossed around in conversation. Here are five important and often-used internet marketing acronyms you should be familiar with:

1) PPC – This acronym stands for pay-per-click, and refers to ad campaigns with major companies. Most often, this acronym is used to talk about Google AdWords campaigns. In these campaigns, you (as the advertiser) bid for your ad to show up when someone enters a search term relevant to your business, and then you pay when someone clicks on one of your ads. Sometimes these campaigns bring in tons of website traffic, but depending on how often people click on an ad, you can burn through your budget really fast. So monitor your ads and spend carefully.

2) SEO – This stands for Search Engine Optimisation. Basically, SEO means using various techniques (including link-building, researching and using keywords and high-quality content) to get your website to rank as high as possible when someone enters a search term that’s relevant to your product or service, without paying to run ads in a PPC campaign. Unfortunately, some people use underhanded, “black hat” SEO techniques to try to improve their site’s rank, but be warned: Google is getting better all the time at catching these, so stick with creating great content that include your keywords.

3) URL – Uniform Resource Locator. This refers to the unique address of a file on the Internet. The files can be plain web pages, text documents, graphics, or programs. For instance, the URL for Breathe Marketing’s home page is https://staging.breathemarketing.com.au/.

4) HTML and XHTML – HTML stands for Hyper Text Markup Language, and it refers to code or language that’s used to create web pages. XHTML (Extensible HyperText Markup Language) is the successor to HTML, and it has stricter rules about what’s used (and allowed) in coding.

5) CMS – In the Internet marketing world, this stands for Content Management System, and it refers to web applications that allow users to edit pages on a website without knowing HTML. In other words, the app creates the code for you when you make your changes. WordPress, Joomla and Drupal are examples of some popular CMS software programs.

Have questions about any of these? Let us know!

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