Content Marketing | Breathe Marketing

How marketing continues to keep us on our toes: Top trends for 2018

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December 6, 2017

I’ve worked in marketing my whole career and I still can’t believe how much it’s changed. Luckily, I love change. And I love technology (can’t help it, being married to an Early Adopter)! So, it won’t surprise you to know…

This is why you still need great content

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October 19, 2017

With customers being constantly bombarded by advertisements, emails, text messages and social posts, you may wonder, “Is it really worth spending my time producing even more content?” The short answer is yes. Creating great content is still key to building…

Infographics: A quick, visual way to communicate

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July 25, 2016

Have you noticed more infographics popping up in searches, social media and websites lately? Even if you’re not familiar with the term ‘infographic’ you’ve undoubtedly seen these visuals online. Put simply, an infographic is a visual representation of information or…

What’s with all these videos?

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May 13, 2016

Noticing a lot more videos on the web these days? Without a doubt, the use of video has exploded online – and while viewers are definitely watching cute cat videos, they’re also learning about businesses and products. YouTube now has…

SEO Best Practices – Part 2: On-Site SEO and Why Good Content Matters

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April 21, 2016

As we mentioned in our last post on SEO best practices, SEO is a huge topic and is comprised of many elements. In this post, we’re going to talk a bit about on-site SEO. On-site (or on-page) SEO is what’s…

SEO Best Practices – Part 1

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March 24, 2016

Every company wants to create a website that’s attractive. But if customers can’t find your site in the first place, it won’t matter how pretty it is. That’s where SEO comes in. As mentioned in a previous post on SEO,…

Sounds the Same: Homophones and Copywriting Mistakes

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October 27, 2015

I don’t know about you but it drives me crazy to see basic copywriting and grammar mistakes in writing. With email, social media and text messaging added to traditional forms of business communication, we’re sending more written messages than ever…